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Mountain Biking BC

Integrated Data Dashboard

Community Evidence Hub
User Survey Insights
6,068 Questionnaires
Mobile Location Analytics
30+ Communities
Focus Group Insights
British Columbia
Trail Stewardship
Integrated Evidence
Community Evidence Hub
Evidence-Informed Planning
User Survey Insights
6,068 Questionnaires
Mobile Location Analytics
30+ Communities
Focus Group Insights
British Columbia
Trail Stewardship
Integrated Evidence
Community Evidence Hub
Evidence-Informed Planning
0
Completed questionnaires
30+
Communities across British Columbia
Trailhead and online
Diverse survey collection methods
Integrated evidence
Survey, mobile data, focus groups
This dashboard brings together three complementary sources of evidence to support trail stewardship, community planning, and decision-making across British Columbia: a province-wide rider survey, mobile location data, and focus group findings. Together, they provide a grounded picture of who is riding, how trails are being used, what riders are experiencing, and where communities may need support.

Three evidence streams one place to explore them

This project was designed to make complex information usable. Each section includes interactive visuals and plain-language interpretation so that trail organizations, local governments, tourism partners, and community members can move from data to decisions more easily.

Q 7 ID: 6068
During a typical month in the mountain biking season, how many times do you ride (anywhere)?
0 – 1
2 – 3
4 – 8
9 – 15
16 – 30
More than 30
Q 9 ID: 6068
How much time do you usually spend on trails?
Less than 1 hour
1 to 2 hours
2 to 4 hours
More than 4 hours
Overnight or multiple days
Q 11 ID: 6068
How important was access to mountain biking trails in your decision to visit or live in this community?
Very important – Access to trails was the main reason I chose to travel to or stay in this community
Important – Trail access was one of the main reasons I decided to travel to or stay here
Somewhat important – Trail access influenced my decision, but wasn't a main factor
Not important – I visited or stayed here for reasons unrelated to mountain biking
I live in the community – I'm a local resident, not a visitor or traveler
Q 17 ID: 6068
During your most recent visit to this trail network, approximately how much did you spend in the local community?
$0 (Nothing)
Under $20
$20 to $49
$50 to $99
$100 to $199
$200 to $399
$400 or more
Prefer not to say

Mobile
Location
Analytics

Community
A
Users survey insights

We collected 6,068 completed questionnaires from users in more than 30 communities in British Columbia. Surveys were completed in person at trailheads and online through partner channels, with support from local trail associations, tourism organizations, and community partners.

  • Explore province-wide results across all respondents.
  • View community-level reports.
  • Review interpretations alongside charts and cross-tabulations.
View survey insights →
B
Mobile location analytics

Mobile location analytics adds an additional lens on when and where trail areas are used at a broad scale. It helps communities understand patterns such as seasonal rhythms and peak periods that are hard to capture through surveys alone.

  • Explore broad, region-level use patterns over time.
  • Identify seasonal trends and peak periods.
  • Understand what MLA suggests about broad use patterns, not exact trail counts.
Explore mobile data analytics →
C
Focus group insight

Focus groups provide the context behind the numbers. They capture how users and partners interpret the riding experience and identify priorities related to stewardship, maintenance capacity, access, signage and wayfinding, safety, crowding, and trade-offs as trail networks grow.

  • Add context behind the numbers by capturing how trail managers interpret the riding experience.
  • Surface priorities around stewardship, maintenance capacity, access, signage and wayfinding, and safety.
  • Highlight emerging issues such as crowding, growth pressures, and trade-offs as trail networks expand.
Read focus group themes →
Community

Community Evidence Hub

The Community Evidence Hub is the main entry point for exploring findings. It integrates province-wide and community-level survey results with supporting insights from mobile location data and focus group findings.

If you are new to the dashboard, we recommend a simple pathway: start with province-wide results to understand broad patterns across BC, then move to your community report (if available), and finally review the integrated summaries to connect patterns across the evidence streams.

Step 01
Province-wide Results
Step 02
Your Community Report
Step 03
Integrated Summaries
Go to the Community Evidence Hub
Your community report is waiting →
How to navigate the dashboard

Methods in brief

Rider
Survey
Mobile
Data
Focus
Groups
Integrated Evidence

Three complementary streams, interpreted together

This study was designed as a province-wide effort to understand mountain biking participation and trail use across British Columbia. By working with local trail associations, tourism organizations, and community partners in diverse settings, the research provides an empirically grounded view of rider characteristics, experiences, and management-relevant patterns across the province.

Results are reported using summary statistics and cross-tabulations to support clear, transparent interpretation. Where appropriate, statistical tests were applied to assess whether observed differences between groups are unlikely to be due to chance. Findings are presented in plain language alongside figures and tables, with attention to sample sizes and data quality so readers can judge the strength of each comparison.

About this project

This dashboard is part of a province-wide research initiative led by Mountain Biking BC (MBBC) to better understand mountain bike trail users and support evidence-informed planning across British Columbia.

Dr. Farhad Moghimehfar
BC Regional Innovation Chair in Tourism and Sustainable Rural Development at Vancouver Island University

The survey and dashboard were designed and developed by Dr. Farhad Moghimehfar, BC Regional Innovation Chair in Tourism and Sustainable Rural Development at Vancouver Island University. Dr. Moghimehfar led the research design, data collection strategy, analysis, and reporting, working closely with MBBC and local trail associations, tourism organizations, and community partners.

Funding & Support

This project was made possible through funding from the Government of British Columbia's BC Destination Development Fund, with additional support and coordination provided by Mountain Biking BC and in-kind contributions from participating communities and partner organizations across the province.

If you have questions about the findings or would like to discuss additional analysis for your community, please contact Dr. Moghimehfar and the MBBC team.

Get in touch →

Feedback and data quality

Across the full project, the analysis includes a large volume of tables, charts, and interpretation. We have checked and cleaned the data carefully, but minor issues may still appear. If something does not look right for your community, or if you have questions about interpretation, please reach out with the page name, community, and the chart or section you are referencing. Local knowledge strengthens the usefulness of the dashboard.

Share feedback or ask a question

Community Evidence Hub

Ready to
explore?

Use the Community Evidence Hub to explore province-wide results, community-level reports, and integrated insights from the survey, mobile location data, and focus groups.

Explore the Hub
This interactive dashboard is a centralized hub for Mountain Biking BC’s province-wide trail user survey and related stewardship data. Trail associations and partners can explore provincial and community-level insights, track trends, and access tools that support trail planning, events, and maintenance reporting.
This project was made possible through funding from the Government of British Columbia’s BC Destination Development Fund, with additional support and coordination provided by Mountain Biking BC and in-kind contributions from participating communities and partner organizations across the province.